KD Is Not Nice, According To Nike

KD Is Not Nice.  Is that true?  A new Nike campaign wants you to believe it.

Kevin Durant has been viewed as a nice guy in Oklahoma City.  He is always humble and gives props to his teammates.  He is often seen talking and laughing with his opponents.  

So why is Nike trying to convince you that KD isn't nice?  

The ad from Nike, which was first seen in Sports Illustrated, shows KD yelling with the words "KD Is Not Nice" in big letters.  There was another ad that gave the reasons he's not nice, here are just a few:

-Making Defenders Famous In All The Wrong Ways Is Not Nice

-Dropping 30 Points Before Anyone Realizes What Hit Them Is Not Nice

-Mowing Opponents Down On The Fast Break Is Not Nice

So what do you think, is KD nice?