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SOURCE Mondelez International
Wheat Thins Collaborates with 7-Eleven for Store-Takeover Event in New York City
EAST HANOVER, N.J., Oct. 2, 2013 /PRNewswire/ -- Wheat Thins, the snack known for its complex taste and deliciously satisfying crunch, partners today with NASCAR® Sprint Cup Series™ driver Ryan Newman and 7-Eleven, Inc. at an event to introduce the new Wheat Thins Bold Chili Cheese Big Bag flavor and other Big Bag Bold Flavors, Zesty Salsa and Spicy Buffalo. The event also announces 7-Eleven's two for $2 promotion of its new Wheat Thins Big Bags for the month of October.
For today's event, Wheat Thins has converted 7-Eleven's location on 182 Fifth Avenue, between 22nd and 23rd streets, into a Wheat Thins bold flavors snacking experience. Newman, winner of the 20th annual Brickyard 400 July 28 at Indianapolis Motor Speedway, will be onsite from 11:45 a.m. to 1:15 p.m. to give away Wheat Thins Big Bag samples (while supplies last), meet and greet with customers and speak with news media.
"Snacking and consuming small meals-on-the go has become more of the norm than the exception," said Rebecca Frechette, 7-Eleven merchandising vice president. "Our 7-Eleven stores are known for providing a wide range of tasty snacks to guests who are looking for convenience. By working with Wheat Thins and Ryan Newman we can call attention to this new offering in a big, bold way for a day."
"7-Eleven stores are the perfect pit stop when you are on the go," said Newman. "I'm proud to join forces with Wheat Thins to bring this fun, unique experience to New York."
Wheat Thins supported the launch of its newest bold flavors with its new "Must. Have. Wheat Thins." campaign in January. "Must. Have. Wheat Thins." celebrates Wheat Thins' most enthusiastic fans and entices others to discover that love for themselves with engaging events such as this 7-Eleven store takeover.
"We know our fans are just as passionate about NASCAR as they are about their Wheat Thins," said Rachel Lawson, Brand Manager, U.S. Biscuit at Mondelez International. "We wanted to reward our most dedicated New York fans with a special day at 7-Eleven featuring Ryan Newman."
For the entire month of October, the complete Wheat Thins Big Bag Bold Flavors line (Chili Cheese, Zesty Salsa and Spicy Buffalo) will be just two for $2 only at 7-Eleven stores. Look for future developments in the "Must. Have. Wheat Thins." campaign on YouTube at http://www.youtube.com/wheatthins, on Facebook at www.facebook.com/wheatthins or on Twitter @wheatthins.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,200 7-Eleven® stores in North America. Globally, there are some 51,400 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores worldwide generated total sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #1 spot on Entrepreneur magazine's 2013 Top 200 Global; #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, and #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail" and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
Kim Fontes, Mondelez International
Michelle Maldonado, Edelman
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