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SOURCE Manhattan Center Productions
NEW YORK, Oct. 22, 2013 /PRNewswire/ -- Human resource managers may want to closely read a new book, Happy Money: The Science of Smarter Spending, by quantitative and qualitative research analysts Elizabeth Dunn and Michael Norton. The authors explore the age-old question, "Can money buy happiness?" Their conclusion is yes, but not in the ways one might think.
In a recently published interview in Forbes, the authors explain their take on what might best be described as the longer-lasting happiness that results from experiences. They elaborate with this example: a Frisbee is still a great, cheap present for a 10-year-old-but offering to play with it makes the gift priceless.
OBie O'Brien, Director of Sales at Manhattan Center, says that she's worked with many smart human resource managers who have known this for years. And she should know: Manhattan Center is the home of the legendary Hammerstein Ballroom and Grand Ballroom. Companies like Macy's, HSBC, Ford, Conde Nast, Microsoft and hundreds of others have been hosting everything from new product launches to gala dinners and dancing to live private concerts within the Manhattan Center facilities. In the process, they've been creating happier employees by offering these experiential events. "Year round, we are contacted by a lot of very smart human resource managers who realize how employee morale is significantly boosted from large corporate events," says Ms. O'Brien. "We are honored to accommodate these requests and enjoy participating in creating magical and memorable experiences."
As corporations and nonprofits-from small and mid-size to large multinationals-seek not only to obtain but to maintain the greatest and most reliable, enthusiastic talent, the C-Suite is realizing that salary raises remain wonderful. But events can create a bonding, where often the families of employees become part of the bigger corporate family. This familial recruitment into the corporate culture can help when employees are called upon to travel or work long hours-taking them away from their loved ones. Overall, this adds invaluably to the corporate spirit bottom line, which is always good for business.
Seriously rethinking company-wide annual meetings, anniversary celebrations, product launches and other sales events that may have been put on hold appears to be a revived trend gaining traction.
"This shift back to large-scale corporate events is very exciting," Ms. O'Brien maintains. "This is good not just for the lucky attendees-but also for the venues, travel and hospitality industry as well. After all, what could be better than making a corporate event hit 110 percent on the employee morale-boosting Richter scale?"
For more innovative ideas and a tour for a next corporate event, consider the Hammerstein or Grand Ballrooms located within Manhattan Center in the heart of New York City at 34th Street and Eighth Avenue, conveniently adjacent to The New Yorker Hotel for traveling guests. Hosting one of the most fabulous, easy-to-get-to cities in the world...New York. For more information, visit www.mcstudios.com.
Contact: Susan Forman, Dian Griesel Int'l., 212.825.3210
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