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Pastry Smart Introduces New Brand Jack Crisps At Winter Fancy Food Show 2014

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SOURCE Pastry Smart

SAN FRANCISCO, Jan. 19, 2014 /PRNewswire/ -- Pastry Smart LLC, announces the debut of Jack Crisps, an all-natural cracker cheese crisp, a unique flavor twist on a classic favorite taste.  Pastry Smart, a leading organic and humane food manufacturer, will exhibit at the Specialty Food Association's (SFA's) 39th Annual Winter Fancy Food Show, held January 19-21, 2014 in San Francisco. 

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(Logo:  http://photos.prnewswire.com/prnh/20130308/SF73671LOGO )

"Our focus is to provide retailers with unique and all-natural specialty items that add value on the shelf and increase customer satisfaction.  We are excited to introduce Jack Crisps, nationwide, as a new brand with the most interesting flavor and appeal around. Jack's invited to every party in town," said Mark Ainsworth, Pastry Smart CEO and founder.

A Healthier Snack Alternative
Boasting zero grams trans fat, wheat free, and using all-natural RSBT-free cheese, Jack Crisps is a better-for-you-on-the-go-offering.  The product line contains four flavors, including Just Jack, using its namesake dry jack, Pizza Jack, containing favorite pizza toppings like Asiago Cheese, tomatoes, and basil.   Spicy Jack is a combination of spicy jalapeno and aged dry jack, and Manchego Jack pairs smoked paprika with the power-crunch crisp, the hallmark of the Jack Crisps brand appeal.

About Pastry Smart

Baking a difference since 2006, Pastry Smart (pastrysmart.com) is proud to be the first and only pastry, bread and confectionary producer to be American Humane Certified, an exclusive food supply chain that ensures humane animal husbandry, from farm to table.  When our ingredients use animal byproducts, those sources are only from farms that provide their animals with humane and healthy environment.

Since 2012, Pastry Smart has created five brands in the all-natural and/or organic bakery and specialty food categories.  Le Culture is an organic, handcrafted artisan bread collection.  Mission Blue is a confectionary brand, with a line-up of chocolate truffle bites, barks, and wine confections, made with organic chocolate and ingredients.  Kali The Baking Goddess, all-natural parmesan cracker crisps and Miettes de Pain, an organic French-inspired brioche bread line, are brands created by Pastry Smart, exclusively for Whole Foods Market.  Jack Crisps is available for nationwide distribution, through foodservice distributors such as KeHE and Tony's Fine Foods.

As part of a commitment to quality, Pastry Smart focuses on sustainability, sourcing local ingredients wherever possible and infuses the traditional handcrafted elements of baking with state of the art manufacturing technology, using renewable energy sources. 

With the artistry + innovation approach, Pastry Smart is disrupting the baking industry, marrying the disciplines of craft baking and science to bring local, organic value to retail and foodservice.  More information is available at www.pastrysmart.com, email info@pastrysmart.com, by calling 650.384.0596, or visit Booth #4939 at the SFA Winter Fancy Food Show, San Francisco.

Media Contact:
Amber Moore
Pastry Smart
650.346.2031
amber.moore@pastrysmart.com

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