WATERLOO, ONATRIO / ACCESSWIRE / April 23, 2014 / Waterloo, Ontario: SponsorsOne Inc. (CSE: SPO), (“SponsorsOne” or the “Company”), the social commerce platform that brings sponsorship to the masses, today announced the appointment of Billy Melnyk to the Company’s Advisory Team.
Billy Melnyk is the On-Premise Director at Bacardi USA where he leads a team focused on Bacardi’s most influential accounts. Previously, he’s acted as the company’s Digital lead and forged leading digital media partnerships with Facebook and Google. Melnyk also led music and experiential programming including the global Bacardi B-LIVE music program that featured artists such as Diplo, A-Trak, Kid Cudi, James Murphy, and Major Lazer, and executed a global partnership and 90 date global tour with the Black Eyed Peas. He was one of Canada’s dance music pioneers and owned Atomic Nightclub from 1997-2001.
“Global enterprises are looking for ways to scale the two-way dialogue between their brands and their consumers.” explains Billy Melnyk, “Social sponsorship is the next evolution in influence marketing that ties in the brands, the influencers and the fans.”
“Bacardi’s collaboration with Facebook and Google was a first for the spirits industry”, said Myles Bartholomew, CEO of SponsorsOne. “This is just one example of how Billy brings together top-tier brands, chart-topping artists and online social platforms to engage with young adult consumers – today’s most sought after demographic,”
SponsorsOne will continue to add members to its Advisory Team building a brain trust of individuals with extensive experience and contacts in the fields of technology, sports, music, entertainment and business development. The Advisory Team, which includes Ricardo Camargo, Lord Seb Webber, and Warren Noronha, will collectively provide industry leadership insights to SponsorsOne’s management team and board of directors with the goal of accelerating the Company’s growth and enhancing shareholder value.
About SponsorsOne (CSE: SPO)
SponsorsOne is the next evolution of digital marketing, enabling one-to-one, authentic engagement between brands, influencers and their online enthusiasts through social sponsorship and commerce. With the SponsorsCloud platform, brands and influencers can identify and sponsor their fans. SponsorsOne is the creator of xCredits which is the currency that gives consumers real compensation for their authentic blogs, videos, tweets, pins and posts. With SponsorsCloud and the xCredit currency, the Company is building the engine to change and drive the social economy.
To learn how to get your online enthusiasts working for you, visit http://sponsorsone.com
For more information, please contact: Investor Relations at SponsorsOne
Toll-free: (888) 948-8028 x4
Local: (519) 279-6793 x4
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SOURCE: SponsorsOne Inc.