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White Cloud Electronic Cigarettes Moves to 100% USA-Made E-Liquid Production and Filling

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SOURCE White Cloud Electronic Cigarettes

Major Production Move is First Step toward Bringing All Product Creation to Florida Facility

TARPON SPRINGS, Fla., May 1, 2014 /PRNewswire/ -- White Cloud Electronic Cigarettes, one of the world's leading e-cigarette companies, has made a major step toward moving its operations stateside by announcing production of its electronic cigarette cartridges will be conducted entirely in the United States beginning May 15, 2014.

This is an unorthodox move within the e-cigarette industry, which largely relies on Chinese manufacturing. White Cloud already makes its e-liquid in the US, but wanted to move to US-based cartridge manufacturing, as well. This was made possible by the development of the company's new proprietary cartridge design, which allows for automated production, rather than more traditional hand-filling techniques typically used by companies in China.

"We take a lot of pride in the quality of our USA-made cartridges and e-liquid," said Matthew Steingraber, co-founder, White Cloud. "By moving our cartridge filling to the US, we're able to better ensure every one of our cartridges meets our standards for flavor, vapor and longevity. White Cloud is known for its product quality and unique, high-end flavors; this move will only help us build on that reputation."

This announcement comes on the heels of last week's FDA proposal for more stringent regulations within the e-cigarette industry. While the proposal was largely focused on marketing and age-restriction, it signaled a shift toward increased FDA control over e-cig production and manufacturing standards, making automated, domestic production increasingly important moving forward.

"As the industry currently stands, there is wide variation in electronic cigarettes, their quality, and individual company approaches to marketing to consumers," said Rob Burton, Director, Corporate and Regulatory Affairs White Cloud. "We at White Cloud support the intent behind the FDA Deeming Regulations, and feel our move to 100% USA-based e-liquid and cartridge filling will help us work more closely with the FDA to ensure our products and manufacturing remain top-quality."

About White Cloud Electronic Cigarettes
White Cloud Electronic Cigarettes, formed in 2008 and located in Tarpon Springs, FL, is a vertically integrated manufacturer and marketer of electronic cigarettes, and was recently named "Top Small Workplace" in the region by the Tampa Bay Times. For more information, please visit www.whitecloudelectroniccigarettes.com.

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