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Record Q1 Growth, Increased Customer Sophistication and Award Winning Campaigns Celebrated at Amplify 2014
ATLANTA, May 2, 2014 /PRNewswire/ -- SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, concluded its 2014 North American customer conference by presenting awards to eight customers who achieved remarkable success in 2013. The customer awards follow an impressive first quarter for Silverpop as well, with Q1 2014 representing the largest revenue increase, year-over-year, in six years.
"Our success in the first quarter indicates that Silverpop's unique take on behavioral marketing automation is not only highly sought out by marketers, but is paving the way for the rest of the industry," said Bill Nussey, CEO of Silverpop. "Buyers are demanding to be treated as individuals, not audiences, and marketers, now more than ever, are turning to Silverpop to help them deliver incredibly rewarding and highly personalized experiences. We were very excited to spend time at Amplify with our customers and partners, and to celebrate this revolution in marketing automation."
The eight Silverpop customers, who were recognized at Amplify for outstanding, behavior-based digital marketing campaigns that achieved superior results, include:
"Our customers continue to impress me with their innovation and creativity," continued Nussey. "We are proud to work with great brands such as these Pop Star winners, representing a variety of industries and company sizes, as they implement increasingly powerful marketing campaigns using Silverpop products and services to drive behavior-based interactions."
Key to delivering these impressive results is Silverpop customers' increase in sophisticated feature adoption. Use of functionalities such as Scoring, Web Tracking and Automated Programs increased by 30 to 40 percent in 2013. In addition to delivering approximately 50 billion emails over the last year, Silverpop now also processes, in real–time, 5.5 to 7 billion customer behaviors monthly – leading to more personalized interactions between brands and their customers than ever before.
During Amplify, Nussey shared Silverpop's vision to help customers achieve success by focusing on products and services designed around the following key strategies:
Specifically, Nussey gave the audience a sneak peek into continued enhancements to the Engage interface which will complement Silverpop's strong digital marketing automation capabilities with multichannel campaign management functionality. Once fully deployed, the capability will include a single place to manage and launch all marketing campaigns, regardless of channels, with new abilities for workflow, approvals and collaboration. Nussey also unveiled plans for enhanced content creation functionality that will increase efficiency for marketers of all skill levels, by creating a frictionless campaign process from creation and review to send and post-send activities. The new tools will allow for easy access to pre-developed templates, support for responsive design, and a streamlined review process, among other updates.
In addition to the awards presentation and Nussey's product-focused keynote, Amplify 2014 also featured keynotes from president and editor-in-chief of the Huffington Post Media Group and New York Times bestselling author Arianna Huffington, author and entrepreneur Peter Shankman, and Forrester Research, Inc. analyst Cory Munchbach. Attendees could also choose from more than 40 educational sessions led by Silverpop executives and product experts.
Silverpop is a digital marketing software company focused on helping marketers transform the customer experience- increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual's behaviors to inform and drive every interaction in real time. Silverpop uniquely enables marketers to automate these highly-personalized interactions at scale. Silverpop's top-ranked email marketing and marketing automation tools serve the needs of B2C and B2B marketers from a wide range of industries. Silverpop is trusted by more than 5,000 brands around the globe. For more information visit silverpop.com.
Manager of Corporate Communications-Silverpop
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