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Global Brands, Innovators and Business Leaders Arrive at Ektron's User Conference to Explore the Power of Innovation

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Synergy Customer Conference Kicks off Seventh Year at the Westin Waterfront in Boston

NASHUA, N.H., May 4, 2014 /PRNewswire/ -- Synergy 2014, Ektron's annual gathering of technology, business and marketing innovators, kicks off Sunday, May 4th at the Westin Waterfront Hotel in Boston. Synergy is where the leading members of the Ektron community will discuss how marketing is being reinvented as a technology-powered discipline. This year's theme, "The Power of Innovation," explores innovative ways to make your website the hub of an agile digital marketing platform and build successful public, intranet and portal projects. Keynote speakers include:

  • Bill Rogers, CEO and Founder and Tim McKinnon, President – Ektron
  • Joe Pulizzi – Author, Epic Content Marketing, Content Marketing Institute
  • Scott Brinker – Marketing Technologist, Technology Entrepreneur, ion interactive
  • David Aponovich – Senior Analyst, Forrester Research

"Synergy attendees will learn entirely new ways of approaching problems, evaluating strategies and kick-starting innovation within their organizations," said Bob Canaway, VP of Marketing at Ektron and Host of Synergy 2014. "The next big thing in marketing is how web technology can be applied to foster innovation and drive business success. Synergy 2014 is bringing together leaders from various disciplines to explore how marketers and technologists can collaborate to transform their organizations and maximize their website investment."

The Synergy 2014 program will include sessions presented by experts from Walmart, Jazz Aviation LP, Shippensburg University, Wolters Kluwer Financial and Compliance Services, Johnson Outdoors, Author Solutions, TruWest Credit Union, American Academy of Neurology, Ektron and more. Sessions will cover such subjects as the ongoing shift of the CMS platform from IT to digital marketers and freewheeling panel discussions hosted by Search Engine Land Director of Audience Engagement, Monica Wright and CMSWire Staff Reporter, Dom Nicastro.

Follow the excitement and join the Synergy conversation on Twitter (@Ektron) with #EktronSynergy.

Synergy 2014 is produced in partnership with sponsors The C2 Group, Fig Leaf, WSOL, Ameex, Capita TI,  Green River Media, hodgsonConsulting, INetU, Lionbridge, NorthPoint Digital, R2i, Rightpoint, ServerSide, Suyati Technologies, Tealium, and Web Spiders. To find out more about Synergy 2014 sponsors, visit

About Synergy 2014 and Ektron
Now in its seventh year, Ektron's Synergy Customer Conference is a community event exploring web content management, digital marketing, social media and mobile web technologies. Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world. Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom. For more information:

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