Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
SOURCE Research and Markets
DUBLIN, May 9, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/tx6m8v/global) has announced the addition of the "Global Intelligent Virtual Assistant Market 2014-2018" report to their offering.
(Logo: http://photos.prnewswire.com/prnh/20130307/600769 )
The Global IVA market will grow at a CAGR of 39% over the period 2013-2018.
An IVA is a customized automated digital character, such as an avatar or a 3D animated persona, which provides information and service assistance to customers. An IVA provides assistance on wide range of topics such as company details including financial and investor-related details, product portfolios, and technology-related information. They provide better customer engagement when compared to customer executives. Enterprises can use IVAs to reduce investment in developing multiple customer contact centers because IVAs offer maximum revenue for minimum resources.
To remain competitive, every enterprise, even SMEs, is deploying IVAs in their business processes. Demand for cloud-based IVAs is growing as it is based on a "pay-per-use" concept and is affordable, even for SMEs. These IVAs offer a personalized service to customers and increase brand loyalty and drive productivity of an enterprise. For instance, Oracle Corp. offers the Oracle RightNow Virtual Assistant Cloud Service, which has key features such as customer language, proactive engagement, live chat escalation, mobile support, and customer portal widgets.
According to the report, the growth of the Global IVA market is driven by many factors, and one such major driver is the increasing demand for automated knowledge management. Enterprises need virtual assistants to manage a large amount of data through automatic database searches and to retrieve relevant details. They check vast product catalogues to guide customers to a product selection that matches their requirement, which increases enterprise sales.
Further, the report states that the requirement of service providers to integrate virtual assistants with the knowledge base of an enterprise, as they have their own knowledge base, acts as one of the major challenges.
Other Prominent Vendors
Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/tx6m8v/global
Media Contact: Laura Wood , +353-1-481-1716, email@example.com
©2012 PR Newswire. All Rights Reserved.