GfK Launches Innovation Management Solution to Support Commercialization and Market Launch - NewsOn6.com - Tulsa, OK - News, Weather, Video and Sports - KOTV.com |

GfK Launches Innovation Management Solution to Support Commercialization and Market Launch

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE GfK

NUREMBERG, Germany, June 11, 2014 /PRNewswire/ --

GfK today announced the launch of GfK MarketBuilder, an innovation management solution that proactively drives successful commercialization and market launch of new products and services.

Based on a new paradigm that puts actual consumer behaviour (not just stated intentions) and influencers at the center of measuring innovation performance, GfK MarketBuilder defines what factors will really drive adoption. Moreover, it measures how new experiences might fit into consumers' lives.

In explaining the value of this new approach to innovation management, Marilyn Raymond, global head of GfK's Market Opportunities & Innovation product group, comments, "Innovation adoption is driven by a complex interaction between the individual and the market. Often, too little attention is paid to the realities and complexities of the marketplace and to the fact that the attractiveness of an innovation is only one of the factors that influence its adoption. GfK MarketBuilder helps our clients actively manage the full range of drivers for innovation uptake - maximizing adoption and therefore the return on their investment in new product or service experiences."

GfK MarketBuilder supports three areas that are critical to successful commercialization and market launch:

  • It provides a holistic understanding of the drivers of adoption, so that brands can proactively manage the areas that really matter;
  • It translates this understanding into informed decision making by using scenario planning and relevant performance metrics to forecast sales;
  • It reorients the brand's innovation management to focus on behavior-centric KPIs, supporting a sustained improvement in innovation performance.

The solution generates business intelligence that helps businesses to develop better product or service design and make more informed launch decisions. Additionally, by looking closely at the different aspects of innovation success, GfK MarketBuilder enables companies to avoid throwing away concepts, and investments, just because the marketplace isn't ready for the proposition.

GfK MarketBuilder is an integral part of GfK's end-to-end strategic innovation process, GfK Innovation Roadmap, which guides an organization's entire innovation journey - from growth plans to launch - by exploring market dynamics, identifying market opportunities and enabling market impact. With focused deliverables at every milestone, the process provides actionable growth plans, a pipeline of compelling innovation initiatives and a blueprint for how to activate those.

Further information and country-specific contact details for GfK MarketBuilder are available at http://www.gfk.com/marketmaker

Contact:
Marilyn Raymond
Global Head, Market Opportunities & Innovation
+1-905-277-2669 x361
Marilyn.Raymond@gfk.com

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow
News On 6
303 N. Boston Ave.
Tulsa, OK 74103
TULSA'S OWN TM
GREEN COUNTRY'S OWN TM
Oklahoma's Own Newson6.com is proud to provide Oklahomans with timely and relevant news and information, sharing the stories, pictures and loves of Oklahomans across our great state including Tulsa's Own and Green Country's Own.
All content © Copyright 2000 - 2014, WorldNow and KOTV. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.