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New Branded Data Segments Enable Advertisers to Deliver Against Sophisticated Shopper Marketing Objectives
BOSTON, June 24, 2014 /PRNewswire/ -- Digilant™, the leading programmatic media company, announced today that has a completed a data integration with providers Dunnhumby (Datalogix), Blue Kai (IRI) and Exelate (Kantar) to gain access to shopper marketing customer data. Coupled with Digilant's Page Indices specifically tailored to the top CPG/Retail buyer content categories, customers can now reach targeted CPG/Retail customer segments on pages with content related to category favorites like BBQs, wedding planning, green living, value shopping, pets, and parenting.
"Datalogix, IRI and Kantar are leading providers of shopper marketing customer data," said Meg McLaughlin, VP of Category Strategy at Digilant. "Integrating with them enables Digilant to sync online users to offline purchase behavior so that CPG/Retail marketers can increase awareness and consideration for products within specific regions, store locations or for specific products."
The consumer experience is no longer confined to the walls of a store; brands must develop a digital consumer engagement strategy to retain and increase market share. Digilant is a key component to understanding a brand's customers, and reaching them when and where is relevant. The Datalogix, IRI and Kantar integration adds another layer of precision targeting and audience insights to Digilant's longstanding CPG/Retail partnerships.
Digilant is a leading programmatic media company, delivering insights and relevance through market-leading data science and superior service. Our scalable valuation technology allows marketers to deploy one-of-a-kind strategies that both perform and are customized by campaign objective. In 2012, Digilant was selected by AlwaysOn as one of the OnMedia Top 100 private companies and in 2013 as one of the Global 250; signifying leadership amongst our peers and game changing technology. In 2014, Digilant was also certified under the Interactive Advertising Bureau's Quality Assurance Guidelines, ensuring that Digilant's approach to brand safety is among the best in the industry. Headquartered in Boston, and operating since 2009, Digilant is owned by ISP Holdings, a renowned marketing and technology services company operating around the globe. Digilant's other locations include offices in Bogota, Chicago, Madrid, Mexico City and San Francisco. For more information about Digilant, visit www.digilant.com, or follow the company blog.
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