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Samsung and Growl Media Announce Their Partnership

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SOURCE Growl Media

DUBAI, United Arab Emirates, July 15, 2014 /PRNewswire/ --

Growl Media and Samsung partner to create culturally-relevant content for the Middle East  

Growl Media, a Dubai-based start-up which creates culturally-relevant, "edutainment" content and apps for children, recently entered a long-term partnership with Samsung Gulf Electronics. With this partnership, Growl Media is proud to announce that Zee, one of their lovable characters, is the new brand ambassador for the Samsung Galaxy Tab for kids.  

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"Samsung is a respected, popular brand name in the Middle East that makes quality, hi-tech products for consumers around the globe and Growl Media does the same. Teaming up with Samsung to provide locally relevant content to the region is an exciting development in the Growl Media story. By reaching out to us, it verifies that we're successfully achieving our goal to create culturally-relevant, 'edutainment' content for kids around the world," said Dinesh Lalvani, founder and CEO of Growl Media, proprietor of Appy Kids - the brand under which their apps are released.

Growl Media creates interactive content targeted at children aged 1 to 6 years old, based on the principles of the British Early Years Foundation Stage (EYFS) curriculum.  Since its inception, it has created seven apps and two main characters - Alfie and Zee. Alfie is a little boy from India who is curious and imaginative and goes on adventures with his baby elephant best friend, Haathi and their magical bioscope. Zee is a young Arab girl who is daring and adventurous; she dreams of traveling all around the world like the great Arab explorer, Ibn Battuta. One of several Arabic/English apps released by Growl Media, Zee's Alif Ba has been downloaded over 200,000 times since its launch in November 2013, and has been featured as the number one app in 18 countries.

"At Samsung, we understand the need to provide content for all the family, and incorporating education into the mix is important for parents and children alike. More so, we understand the need to speak in a language that is understood by our customers, not only linguistically, but also culturally. We believe Growl Media can help support us in this endeavor, proven by the popularity it has already seen on the worldwide web," added M. Raj Varma, Head of Mobility Sales Division - Samsung Gulf Electronics.

"We are especially excited that Zee will serve as our new Galaxy Tab ambassador. With its child-friendly features and easy to use colorful interface, it is the perfect platform on which to download the Appy Kids apps," he went on to say.

The Galaxy Tab for kids has a parental area, protected by a personal identification number (PIN), allowing parents to set a limit on screen time, making it the ideal device for your little ones. All eight of the Appy Kids apps are now available for download on the Samsung App Store. Customers will find the Zee's Alif Ba app on Samsung's Galaxy Tab for kids in stores across Dubai.

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About Growl Media 

Growl Media was established in April 2013 in Dubai, UAE and it releases its apps under the brand name 'Appy Kids'. Growl Media creates bilingual, culturally-relevant 'edutainment' apps for children aged 6 years and younger based on the principles of the British Early Years Foundation Stage (EYFS) curriculum.

In under one year they have over 450,000 app downloads and have launched eight apps: Alfie, Haathi & The Magic Bioscope, Appy Animals Hindi, Appy Animals Arabic, Zee's Alif Ba (Arabic), Appy Oceans Hindi, Appy Oceans Arabic,Alfie and Haathi Discover the Ocean, and Zee's Alphabet - ???? ??.Appy Animals Hindi is the #1 app for kids aged 1-5 years old in 8 countries and Zee's Alif Ba is the #1 Arabic app for kids aged 1-5 years old in 18 countries. Growl's newly launched app, Zee's Alphabet - ???? ??. is now #1 in 8 countries and counting.

Learn more about Growl Media at

Learn more about Appy Kids at

Appy Kids blog:





About Samsung Electronics Co., Ltd. 

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the world of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

Contact: Sofia Zaman. +971-50-8479353 o +971-4-4232026

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