Known as Biggie Shay, Adams had taken a leave of absence in November due to illness. 

His radio partner, Corbin, said despite weeks of treatment, the morning show host died at age 40. 

"I have lost my brother. I have lost my best friend. We have all lost a treasure," Corbin said on Facebook.

Originally from Florida, Shay lived in Tulsa with his wife and daughter, according to his social media profile. 

The station plans a tribute on Monday. They tell News On 6 services are pending.