Toyota Decides To Kill The Scion Brand - NewsOn6.com - Tulsa, OK - News, Weather, Video and Sports - KOTV.com |

News

Toyota Decides To Kill The Scion Brand

Posted: Updated:
Toyota provided this photo of the Scion H-CR Concept car. Toyota provided this photo of the Scion H-CR Concept car.

Toyota says it is killing its Scion brand of cars. 

“This isn’t a step backward for Scion; it’s a leap forward for Toyota," said Jim Lentz, CEO of Toyota Motor North America. 

Lentz was a founding vice president of Scion. In a news release, he said Scion allowed Toyota to fast track ideas that would have been challenging to test through the Toyota network.

The company said it established Scion as a separate brand in 2003 to attract younger customers. It said it sold more than a million Scions, with 70 percent purchased by customers new to Toyota and 50 percent were under 35 years old.

Toyota says its new vehicles have evolved enough to capture the attention of younger buyers.

As part of the brand transition, beginning in August 2016, Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016. The C-HR, which recently debuted at the L.A. Auto Show, will be a part of the Toyota line-up, the company said.

The company said Scion owners will still be able to get service from Toyota dealerships.  
 

Special Features

Live Traffic

Get the latest road conditions on Green Country roadways.

iPhone App

Get breaking news, weather, sports & video directly on your iPhone.

CBS Shows

Watch your favorite CBS shows for free online.

Links

Looking for a website or event you heard mentioned on News On 6? Find it here!

TV Schedule

Need to know what's on TV? Check out our television schedule.

Live Radar

WARN Interactive

Special Coverage

  • Bridge Tracker

    How safe are Oklahoma's bridges? Use Bridge Tracker to find out now.

  • Fallen Heroes

    News On 6 honors our fallen Oklahoma heroes. View our interactive timeline.

  • Murrah Bombing Timeline

    Learn more about the events leading up to and following the bombing.

  • Storm Zone

    Watch tornadoes tear across Oklahoma and learn how to stay safe!

Powered by Frankly
News On 6
303 N. Boston Ave.
Tulsa, OK 74103
Newson6.com is proud to provide Oklahomans with timely and relevant news and information, sharing the stories, pictures and loves of Oklahomans across our great state.
All content © Copyright 2000 - 2017 KOTV. Oklahoma Traveler™ is a registered trademark of Griffin Communications. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.