LOS ANGELES (AP) _ Consumers who buy a ticket online to see ``The War Within'' will get an unexpected bonus _ a free digital copy of the soundtrack.
HDNet Films, the Dallas-based production company owned by Mark Cuban and Todd Wagner, will offer a free Internet download of the movie's soundtrack to everyone who buys a ticket at Moviefone or Movietickets.com.
Cuban and Wagner's company is behind another cinematic innovation, releasing a series of films in theaters, on television and on DVD simultaneously. The company has signed with director Steven Soderbergh to release a series of ``day and date'' release films beginning next January.
``The War Within'' is about a terrorist involved in a plot in New York City who has second thoughts. The small independent film opens in New York on Friday and will expand to other markets.
The score for the film was written and performed by Free Association, a collaboration of DJ and film composer David Holmes and Steve Hilton.
``As studios and exhibitors search for ways to retain audiences frustrated with the theater experience, we believe the competitive solution lies in increasing value for customers,'' Wagner said in a statement.