More Hispanic businesses are popping up throughout Tulsa. And now Tulsa spanish-speakers have a new source to find them.
Margarita Vega-Trevino, Hispano de Tulsa Director: "this is our best edition ever we are very very proud of it."
Its called Paginas Hispanas, the Hispanic yellow pages. The fifth edition has a new look, new information, and new businesses.
Margarita Vega-Trevino, Hispano de Tulsa Director: "we had quite a bit of growth in advertising from non-Hispanic businesses. People, businesses that are wanting to target the Hispanic market and cater to their needs."
Margarita Vega-Trevino heads up one of Tulsa's weekly Spanish newspapers and produced the yellow pages. She says the growth shows Tulsa's business community is paying attention to a growing customer base.
Margarita Vega-Trevino, Hispano de Tulsa Director: "We know that we have buying power...quite a strong buying power. And uh a lot of businesses are recognizing that."
The 150-page book is also filled with social service information on everything from immigration to education along with some advice from some familiar faces. The News on 6 Weather Team has an ad featuring severe weather tips in Spanish.
Jim Giles, News on 6 Meteorologist: "You know it doesnt matter how much technology or how many experts we have or how good the forecast is if the folks donâ€™t understand what we're saying or what to do when we have tornado warnings then it doesn't mean a thing."
Margarita Vega-Trevino, Hispano de Tulsa Director: "I think its great because there really wasn't anywhere to go for the hispanic...the spanish-speaking community to learn about tornadoes and how to protect themselves from them.