Brittany Murphy stars in Jordache ads

NEW YORK (AP) _ Brittany Murphy is the first celebrity Jordache jeans girl. She stars in a series of new ads for the company that became famous during the 1970s' designer jeans craze. <br/><br/>The

Monday, July 25th 2005, 11:52 am

By: News On 6

NEW YORK (AP) _ Brittany Murphy is the first celebrity Jordache jeans girl. She stars in a series of new ads for the company that became famous during the 1970s' designer jeans craze.

The ads, shot by Patrick Demarchelier, are a twist on the horse-head logo, with the 27-year-old actress posing bareback on a horse in a field. Jordache said the first ads will run in national publications beginning in September.

``We chose Brittany as our model because she epitomizes everything that the updated Jordache brand is about,'' Liz Berlinger, president of Jordache enterprises, said in a statement Monday. ``She is a classic beauty with an individual sense of style. That really comes across when you meet her.''

Murphy's screen credits include ``8 Mile,'' ``Just Married'' and ``Sin City.''

At the photo shoot in upstate New York, Murphy told Jordache executives that it was the first time she had ridden a horse. After spending the day with Cloud, Murphy said she might take riding lessons when she's done filming her new movie ``Love and Other Disasters.''

The Jordache Vintage line is available in upscale stores, while the junior label is sold in Wal-Mart.