ATLANTA (AP) _ Delta Air Lines Incorporated launched a redesigned Web site today as part of its effort to improve efficiency and customer service.
The nation's third-largest carrier has been trying to encourage more customers to buy tickets on Delta-dot-com -- even offering one-thousand bonus miles to members of its frequent flier program who do so.
Atlanta-based Delta says it has taken the self-service features on its Web site and repackaged them into a fresh design that speeds customers' navigation to find the information they need.
The airline said it surveyed hundreds of customers as part of the redesign. Delta says the new site gives customers more control over online ticket changes, seat assignments and check in; the ability to cancel certain tickets within 24 hours; the ability to calculate award mileage; more international award travel booking capability; and the ability to check in when connecting from Delta to certain other airlines.
Delta is trying to avoid bankruptcy amid persistently high fuel costs. It says more than ten (m) million tickets are expected to be issued on the Web site in 2005 compared to seven million in 2004.
The airline plans a marketing blitz to promote the redesigned Web site.