TORONTO (AP) _ Sam Mitchell remembers the advice he got from Bill Fitch when he was cut by the Houston Rockets in 1985.
Fitch told him to persevere, regardless of what others say.
Mitchell did just that, as a player and a coach. On Tuesday, he was honored as NBA coach of the year after leading the Toronto Raptors to a franchise-record-tying 47 victories and their first Atlantic Division title.
``It floors you,'' Mitchell said. ``You're thankful. Words just can't express it.''
Mitchell won the Red Auerbach Trophy in a decisive vote over Utah's Jerry Sloan. He picked up 49 first-place votes for a total of 394 points in balloting by 128 basketball writers and broadcasters. Sloan had 301 points followed by Dallas' Avery Johnson with 268.
``He did a tremendous job,'' Houston coach Jeff Van Gundy said. ``Well deserved, very well deserved.''
The sixth coach in Raptors' history, Mitchell guided Toronto to an NBA-best 20-game improvement (27-55) over the 2005-06 season. Toronto trailed New Jersey 1-0 entering Game 2 of the first-round series Tuesday night.
``We recognized him for it this morning,'' forward Chris Bosh said. ``But the thing I love about him is he said it was a team effort.''
Mitchell was the last cut on the Rockets in 1985. Fitch, a two-time NBA coach of the year, insisted he not give up.
``I had tears in my eyes when he called me into the room,'' Mitchell recalled. ``He asked did I think I belonged in the NBA and I said, 'Obviously not, because you cut me.' He said, 'Who am I to tell you what you can and can't do? There's a lot of reasons that you're not going to be on this team, but it's not because you're not good enough.'
``He was like, 'If you want something, you've just got to keep your head down, stay focused and go get it. Don't let me or anyone else tell you what you can and can't do.' After you get over the hurt of not achieving what you want to achieve, I sat back and appreciated those words because maybe without those words I wouldn't be here now.''
Mitchell played three years in the CBA and two seasons in France before returning to the NBA and joining the expansion Minnesota Timberwolves in 1989.
He ended up playing 13 years and was regarded around the league as a student of the game. Following two seasons as an assistant, Mitchell was hired as the Raptors' coach in June 2004.
Guard Anthony Parker praised Mitchell for building unity on a team that added nine new faces before the season.
``His focus was trying to get us all in and get the chemistry going early,'' Parker said. ``Throughout the course of the season we seemed to come together pretty nicely. Sam obviously was a huge part of that.''
Bosh pointed to a change in Mitchell's approach.
``The year before last he tended to get a little emotional and let his emotions get the best of him,'' Bosh said. ``Now he's a little bit more composed, he takes his time and he handles a lot of situations better.''
The Raptors went 33-49 in Mitchell's first season but slumped last year, starting 1-15 before finishing 27-55.
``Publicly, when I was out and about, I kept my head up. You're never going to show people that you're struggling with things on the inside,'' Mitchell said. ``But when you're sitting in your office by yourself and you've lost three or four in a row and people come by and say kind words, you remember those times.''
Last April, an informal poll of NBA players by Sports Illustrated deemed Mitchell the NBA's worst coach. Mitchell said the hardest part was how that affected his children, particularly his young daughter.
``They don't want to hear their father talked about like that,'' he said. ``I just explained to her it's just part of what I do, that criticism comes with my job.''
Mitchell, whose contract expires after the season, felt embarrassed to be singled out for the coaching honor.
``I feel like the whole organization should be behind me, the players, the front office people, the equipment managers,'' he said. ``There's so much work that goes into us being successful.''