Customers did not shop _ now Home Shopping Espanol will be dropped - - Tulsa, OK - News, Weather, Video and Sports - |

Customers did not shop _ now Home Shopping Espanol will be dropped


MIAMI (AP) _ The Home Shopping Network's foray into Spanish-speaking homes is coming to an end, after the company spent millions but failed to spur enough sales.

Three-year-old Home Shopping Espanol will close over the next several months as its remaining contracts expire, the company told 75 employees Friday.

Spanish-speaking viewers apparently prefer to shop 'til they drop in English.

``We had a lot more Hispanic customers shopping with the Home Shopping Network than we ever thought,'' said Mark Bozek, the network's president and chief executive officer.

But for the Spanish-language broadcasts, ``there simply weren't enough sales to justify us keeping it on the air,'' he said.

The shopping network, which with its Spanish-language cousin was once part of USA Networks, became part of USA Interactive in December.
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