(PITTSBURGH) - Apparently committed to more colorful meals, the folks who brought you purple and green ketchup are ready with three more colors: Pink, orange and teal.
H.J. Heinz Company in late April will roll out a limited supply of one million EZ Squirt bottles, each camouflaging one of three new colors of ketchup inside.
Buyers won't know, until they squirt it on a burger or fries, which color they have. Customer reaction will help decide which of the three becomes Heinz' new permanent hue and is added to the current palette of red, green and purple.
The Pittsburgh-based company figures that, by producing only a limited amount of the mystery bottles, they'll fly off the shelves, reproducing the buzz that accompanied the creation of green and purple ketchup in recent years.
Adding more colors is widely viewed as an attempt to give kids even more say over their parents' grocery store lists.
On the Net: H.J. Heinz Company