GM: Tiger Woods To Market OnStar And More - - Tulsa, OK - News, Weather, Video and Sports - |

GM: Tiger Woods To Market OnStar And More

DETROIT (AP) _ Tiger Woods will no longer be the primary pitchman for Buick because General Motors wants a broader role for the golf great, the automaker's top sales executive said.

Mark LaNeve, GM's vice president of North American sales, service and marketing, said GM will use Woods in corporate level marketing and in particular, with its OnStar marketing campaign.

``Tiger's a great asset,'' LaNeve said. ``We can use him in lots of ways. Why shouldn't we use him in ways other than Buick?''

LaNeve said the product strategy of how to best use Woods is to sell cars based on their own attributes, not on their ties to a particular celebrity.

``We don't want a celebrity at the core of any brand. We want the message on Buick to be about Buick,'' he said.

Woods has had a sponsorship agreement with Buick since 1999 and agreed to a new deal in 2004 believed to be worth more than $40 million (euro29.9 million) over five years.

Buick has said the contract does not require Woods to play in specific PGA Tour events it sponsors but organizers are optimistic he will play in this year's Buick Open starting Thursday at Warwick Hills in Grand Blanc.

Woods' schedule is uncertain now that he is a first-time father. His daughter, Sam Alexis Woods, was born on Monday.
Powered by Frankly
News On 6
303 N. Boston Ave.
Tulsa, OK 74103 is proud to provide Oklahomans with timely and relevant news and information, sharing the stories, pictures and loves of Oklahomans across our great state.
All content © Copyright 2000 - 2018 KOTV. Oklahoma Traveler™ is a registered trademark of Griffin Communications. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.