ORU Students Combine Clothes Pins, Guerrilla Marketing, To Spread Message

Some ORU students have developed a guerrilla marketing campaign to expand interest in something they think is important.

Students from Chris Putman's Branding and Promotions class at ORU spread out across the ORU campus, seeking unsuspecting students, and clipping them with a clothes pin. It’s a guerrilla marketing strategy, Putman said.

She said, "We've been using a variety of techniques to spread the word. This is a little sneakier."

They’re spreading the word about KIVA, an organization that helps connect people through lending, ultimately, to alleviate poverty.

"You give a loan to an entrepreneur in a third-world country who is trying to get a business going," Putman said.

The students have used posters and videos to get the word out and wanted to try something different.

So, Monday during class each, students had a handful of clothespins - each one had the KIVA website printed on it - and clipped them to unsuspecting students.

"They'll see it later and, hopefully, do something with it," one student said. "We are hoping to raise awareness. That's the biggest thing."

So they pressed on, clothes pinning anything that moved, and it actually worked.

If you’d like to see what KIVA is all about, you can find more information here.