The hot spot for rock and roll is in Pryor Oklahoma. About 70,000 fans are expected to converge on the small town this weekend for Rocklahoma.
Organizers say that means big fun and big bucks for Oklahoma.
For a decade Rocklahoma has been going strong. Last year, heavy rain made things a bit muddy. This go-round, the weather is calm and people are ready to party.
You can tell by the crowd's sway -- the music is what keeps them coming. And thanks to that, every year Rocklahoma gets a little bit bigger.
"You can get as close as you want or stay back and just enjoy it,” Gunner Rice said. “We got to see Rob Zombie. So far it's been spectacular."
Booking the bands, vendors and staff takes about a year. Joe Litvag is the festival executive producer.
"We take great pride in putting fans together with the artist and creating these communal experiences," Litvag said.
Although the festival is a big job, organizers say when you have fans coming from across the country, Mexico, Canada and Europe, it's worth the fun and financially worth it for Oklahoma.
"We fill hotels, we fill restaurants, we fill bars,” Litvag said. “All the sales tax revenue we generate through ticket sales and beer sales and merchandise sales through here, it pumps money into the Oklahoma economy."
Festival goers say the music is great, but the weather helps a lot.
"We were expecting a ton of rain, so for it to be this beautiful, especially for Oklahoma, it's great weather,” fan Nicole Boudreaux said.
This year's festival is a stark contrast from last year.
"It was terrible,” fan Cynthia Moore said. “The mud was like the whole area was a mud pit."
Even if the Oklahoma weather changes and there is rain, these friends plan to stay and party even harder.
The party lasts until midnight on Saturday. On Sunday, several dozen more bands will hit the stage.