You wouldn't think anything could be gained from a hangover. But, you likely didn't think like Tulsa entrepreneur Clay Cooley. The News On 6's Steve Berg reports Cooley realized there could be a great opportunity from a hangover cure. And, he's ready to market his new product worldwide.
Clay Cooley is the man behind Fix Strips.
"I've kind of turned into the Dave Thomas of hangovers," said Clay Cooley.
Like the Wendy's founder, Cooley didn't create his product overnight. The strips, similar to breath freshening strips, dissolve through the membranes in your mouth.
"I worked with some chemists for the last couple, two-and-a-half years, out in California, and about a year-and-a-half ago, I get a call from these investment bankers wanting to know if I would have any interest in selling my company," said Clay Cooley.
So how do Fix Strips work?
"Alcohol is a diuretic. So, the first thing that happens when you drink in excess is you get stripped of your water-soluble vitamins," explained Clay Cooley. "As well as a lot of people when they drink in excess have an electrolyte imbalance."
So, he designed Fix Strips to have vitamins and electrolytes, along with a hearty dose of caffeine.
Cooley is the first to agree you could achieve the same effect with a stiff cup of coffee and some Gatorade, but Cooley says the strips are more effective.
"If you were to take vitamins for instance, the absorption rate is maybe 25%. If you take vitamins in liquid form, it's more like 40%. And if you absorb it through the buccal mucosal lining, it's more like 80%," said Clay Cooley.
Beki Akins tried them and even though she's a friend of Cooley's, she was skeptical.
"Just because other products on the market, I've had friends try them, and just, I'd heard they hadn't work, but I tried it and had some and got some in a bar and tried them and 30 minutes later I felt great. I actually went outside and moved all the limbs out of my yard from the ice storm," said Beki Akins.
Cooley says you might soon see appearances of Fix Strips on CNBC and late night talk shows.
"It's certainly become a fun ride, and the thing I'm most proud of is the fact that the money comes back to Tulsa, which I love," said Clay Cooley.
Cooley says you can find the Fix Strips in many drugs stores, including May's, Drug Mart, Med-X, and Drug Warehouse. You can also check out their website at fixstrips.com.