Mattel CEO Apologizes For Toy Recall

LOS ANGELES (AP) _ Mattel apologized Thursday to customers affected by a recall nearly a million toys from its Fisher-Price division and said the move will cut pretax operating income at the world's

Thursday, August 2nd 2007, 12:34 pm

By: News On 6


LOS ANGELES (AP) _ Mattel apologized Thursday to customers affected by a recall nearly a million toys from its Fisher-Price division and said the move will cut pretax operating income at the world's largest toymaker by $30 million.

The plastic preschool toys were made in China with paint found to have excessive amounts of lead.

``We apologize to everyone affected by this recall, especially those who bought the toys in question,'' Robert A. Eckert, Mattel Inc.'s chairman and CEO, said in a statement.

``Our goal is to correct this problem, improve our systems and maintain the trust of the families that have allowed us to be part of their lives by acting responsibly and quickly to address their concerns,'' he said.

Mattel shares fell 55 cents, or 2.3 percent, to $23.03 in afternoon trading Thursday.

The apology came a day after El Segundo-based Mattel disclosed the recall of 967,000 toys manufactured by a Chinese vendor and sold in the United States between May and August.

Included in the recall were 83 types of toys based on the popular characters Big Bird, Elmo and Dora, among others.

Mattel will adjust its already reported 2007 second-quarter results to reflect the impact of the recall, the company said in a filing with the Securities and Exchange Commission.

Mattel also said it was not aware of any additional issues related to lead in paints with its products but cannot guarantee that more issues will not be identified.

``We require our manufacturing partners to use paint from approved and certified suppliers and have procedures in place to test and verify, but in this particular case our procedures were not followed,'' Jim Walter, Mattel's senior vice president of worldwide quality assurance, said in a statement. ``We are investigating the cause to ensure such events do not reoccur.''

The company said it was reviewing the procedures of all of its manufacturing partners in China.

Last month, Mattel reported a 15 percent increase in its second-quarter profit on strong sales of toy cars.

Owners of a recalled toy can exchange it for a voucher for another product of the same value. To see pictures of the recalled toys, visit www.service.mattel.com. For more information, call Mattel's recall hot line at 800-916-4498.

The model names and product numbers for the recalled toys are below.

  • 33662 Elmo Light Up Musical Pal

  • 33663 Ernie Light Up Musical Pal

  • 33664 Big Bird Light Up Musical Pal

  • 34658 Elmo Stacking Rings

  • 39038 Elmo Tub Sub

  • 39054 Sesame Street Shape Sorter

  • 87946 Elmo Keyboard

  • 90267 Ernie Splashin' Fun Trike

  • 90609 Elmo Collectible

  • 90611 Cookie Collectible

  • 90612 Zoe Collectible

  • 90613 Ernie Collectible

  • 90614 Big Bird Collectible

  • 90745 Construction Playset

  • 93068 Elmo Boom Box

  • 93107 Action Fire Engine

  • 93307 Press N Go Elmo

  • 93308 Rev & Go Cookie Monster

  • 93492 Cookie Saxophone

  • 93493 Elmo's Guitar

  • 93615 Splash Tub Puzzle

  • 93780 Music And Lights Phone

  • B7554 Count To Beat Elmo

  • B7888 Shake, Giggle & Roll

  • B7987 Elmo in the Giggle Box

  • B7989 Silly Parts Talking Elmo

  • B9620 Dora's Talking House

  • C6908 Dora, Backpack, Perrito Figure Pack

  • C6909 Diego Figure Pack

  • C6910 Swiper Figure Pack

  • C6911 Boots, Tico Figure Pack

  • G3825 Dora Talking Vamonos Van

  • G5112 Sing With Elmo's Greatest Hits

  • G9717 Giggle Doodler

  • H2943 Grow with Me Elmo Sprinkler

  • H3343 Cousin Daisy

  • H3344 Birthday Dora

  • H5569 Elmo & Pals (Elmo, Cookie, Ernie)

  • H5570 Elmo & Pals (Elmo, Zoe, Big Bird)

  • H4187 Dora Figures in Tube

  • H4628 Water Fun Tote

  • H8236 Dora 3 Pack Figures in Tube

  • H8237 Blue 3 Pack Figures in Tube

  • H8238 Sponge Bob 3 Pack Figures in Tube

  • H9124 Chef Dora

  • H9125 Bedtime Dora

  • H9186 Giggle Grabber Ernie

  • H9188 Giggle Grabber Oscar the Grouch

  • J0338 Diego Talking Field Journal

  • J0343 Go Diego Go Antarctic Rescue

  • J0344 Go Diego Go Deep Sea Rescue

  • J0345 Go Diego Go Mountain Rescue

  • J0346 Go Diego Go Talking Rescue 4 X 4

  • J5935 Giggle Grabber Soccer Elmo

  • J5936 Giggle Grabber Chef Cookie Monster

  • J6537 Sesame Street Giggle Toolbelt

  • J6762 Queen Mami

  • J6763 Royal Boots and Tico

  • J6765 Prince Diego

  • J7983 Sesame Street Tub Pots & Pans

  • J9518 Sesame Street Giggle Drill

  • J9692 Dora's Talking Pony Place

  • K0617 Twins Nursery

  • K3414 Diego - Talking Gadget Belt

  • K3571 Go Diego Go Mobile Rescue Unit

  • K3580 Fairytale Adventure Dora

  • K4139 Go Diego Go Dinosaur Rescue

  • K4140 Toucan Motorcycle Rescue

  • L0305 Dora Figure

  • L3194 Surprise Inside Diego Eggs

  • L3215 Sesame Street Elmo Jack-In-The-Box

  • L3488 Sesame Street Birthday Figure Pack

  • L3507 Sesame Street - Super Boom Box

  • L5202 Birthday Dora

  • L5813 Diego Tub Trike

  • L8905 Pablo & Pals

  • M0351 Dora Figures Dora & Kitty

  • M0352 Dora Figures Diego & Bear

  • M0524 Go Diego Go Talking Gadget

  • M0527 Sesame Street Giggle Doodler

  • M0732 Dora's Talking House

  • M2051 Let's Go Rescue Center

  • M2052 Fairytale Castle
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