Boosting A City's Image

Wednesday, July 18th 2007, 8:32 am
By: News On 6

A new push got underway Wednesday morning for Tulsa to boost its image. The Tulsa Metro Chamber of Commerce is spearheading the effort and a new logo and theme were unveiled. The new Tulsa branding campaign, "I Am," has been in the works for about a year and city leaders say they are stepping up efforts to put Tulsa on the map. And while some of the new billboards are already up, other items like coasters and luggage tags touting the PGA Championship and Tulsa Ballet will be available in a few weeks.

Officials say the point of this branding campaign is to showcase Tulsa's sophistication and comfortably cosmopolitan feel, along with spots like Cherry Street and art museums. The campaign is funded by the city's hotel lodging tax.

The Tulsa International Airport is a big part of the new campaign. People who have had training on how to make a great first impression will welcome visitors at TIA. When they leave, the security bins at TIA in which travelers put their shoes in, will thank travelers for visiting.

Tulsa is revamping its website as well. The new campaign will be unveiled on the web site by the end of the week.

WEB EXTRA: Tulsa's Convention and Visitor Bureau Vice President Suzann Stewart talks about the new image campaign.

Watch the video: City Of Tulsa Trying To Boost Its Image