CNN to scrap struggling sports network, replace it with new cable network
Thursday, January 10th 2002, 12:00 am
By: News On 6
ATLANTA (AP) _ CNN plans to scrap the struggling CNN-Sports Illustrated and replace it with a new cable network, which will be operated with the NBA.
About 200 people work for CNN-SI, but it is not clear how many positions will be eliminated. It could be the largest number since CNN eliminated the jobs of 400 employees a year ago in a 10 percent across-the-board reduction.
Steve Robinson, general manager of CNN-SI, told staff members of the decision Wednesday.
The 5-year-old network has never made a profit. It is available in about 20 million households, half what executives say is needed to be consistently profitable.
AOL Time Warner, which owns CNN, has been in negotiations with the National Basketball Association about building on the remains of CNN-SI to create a jointly owned network.
The network's focus would be on sports events rather than sports news. It would air several live NBA games a week, as well as archived games and other programming.