Disney Hopes to Help Children Cope
Friday, September 28th 2001, 12:00 am
By: News On 6
NEW YORK (AP) _ The Disney Channel on Thursday began an on-air campaign to help children cope with the terrorist attacks on the World Trade Center and Pentagon.
The campaign features three spots with first lady Laura Bush talking about her feelings about the attack. Subsequent ones will bring in Hollywood celebrities.
The Disney Channel said it consulted with outside experts to design a campaign for its target audience of children aged 6 to 14. The spots don't give explicit details about the attacks, but urge viewers to express their feelings in positive ways and seek out the goodness in the world, the network said.
The competing youth channel Nickelodeon ran a news special with Linda Ellerbee five days after the attacks and has urged viewers to write letters to rescue workers or children who lost parents in the attack. Nickelodeon has received more than 15,000 letters so far.