Purple reigns: Fans of M&M's choose candy's new color

Wednesday, June 19th 2002, 12:00 am
By: News On 6

TRENTON, NJ (AP) _ The results are in: purple reigns.

The maker of M&M's said Wednesday that purple will be the latest color for the little chocolate candies. The decision came after more than 10 million people in 200 countries voted on the Internet and over the phone on whether to add purple, pink or aqua to the mix.

``Our consumers have spoken. Purple it is,'' said Paul Michaels, president of Masterfoods USA in Hackettstown.

Purple received 41 percent of the vote. Aqua had 37 percent and pink had 19 percent. Purple will join the existing mix of red, blue, brown, green, orange and yellow in August.