GM Names Pepsi Exec for Promotions

DETROIT (AP) â€” General Motors Corp. has chosen a soft drink executive to oversee its corporate marketing and advertising. <br><br>The automaker said Friday that Christopher J. Fraleigh, who has been

Friday, January 5th 2001, 12:00 am

By: News On 6

DETROIT (AP) â€” General Motors Corp. has chosen a soft drink executive to oversee its corporate marketing and advertising.

The automaker said Friday that Christopher J. Fraleigh, who has been a top marketing executive at PepsiCo Inc.'s Pepsi-Cola division, had been hired as executive director of corporate marketing and advertising, reporting to GM vice president John Middlebrook. The appointment takes effect Monday.

Fraleigh will oversee GM's multibillion-dollar advertising and marketing efforts, as well as the GM Card credit card program.

Fraleigh joined Pepsi-Cola in 1989 as assistant marketing manager, and has held several jobs there. He had been vice president of marketing-colas, responsible for all marketing, advertising and business activities for Pepsi-Cola's brands.

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On the Net:

http://www.gm.com

http://www.pepsico.com