Magazine Goofs on Gators Picture

Wednesday, July 19th 2000, 12:00 am
By: News On 6

JACKSONVILLE, Fla. (AP) — There's another quarterback shuffle taking place at Florida. Only this time, Steve Spurrier isn't calling the shots.

The cover of Street and Smith's annual college preview magazine was supposed to feature a picture of this year's probable starter, Jesse Palmer.

Instead, there's another No. 7 in the picture — Gator great Danny Wuerffel.

The 1996 Heisman Trophy winner, an all-time favorite at Florida, made the cover because of a mix-up in the labeling of the negative.

``We blew it,'' executive editor Mike Kallay said. ``There are some long, convoluted reasons for it, but clearly, bottom line, it should not have happened. God knows, we regret it.''

Florida officials didn't seem too concerned.

``We all make mistakes,'' Steve McClain, Florida's co-director of sports information, told Florida Today. ``At least they had the right number. But I'm sure that's no consolation for Jesse.''

Kallay said the magazine is trying to think of a unique way to apologize for the negative publicity.

``Maybe the biggest billboard in town with Palmer's picture that says, `This is the real Jesse Palmer,''' Kallay suggested. ``But since the magazine only comes out once a year, there's no real way to correct it in the next edition.''

The annuals are distributed regionally, with different covers printed for sale in different areas. The issue with Wuerffel on the cover isn't available outside of Florida.

But the mistake was duplicated on the inside of the magazine, meaning readers across the country will get at least one glance at the goof.