Beckham to leave Real Madrid for LA Galaxy

LONDON (AP) _ Soccer star David Beckham, known as much for his hairstyles, frequent tabloid covers and former Spice Girl wife as his ``Bend it like Beckham'' corner kicks, will leave Real Madrid

Thursday, January 11th 2007, 9:45 am

By: News On 6

LONDON (AP) _ Soccer star David Beckham, known as much for his hairstyles, frequent tabloid covers and former Spice Girl wife as his ``Bend it like Beckham'' corner kicks, will leave Real Madrid to join the Los Angeles Galaxy.

An entertainment personality who draws paparazzi like a movie star, Beckham is the epitome of the modern mix of celebrity and athlete.

This summer the show is moving to Los Angeles.

``This week, Real Madrid asked me to make a decision regarding my future and the offer to extend my contract by a further two seasons,'' the former England soccer captain said in a statement.

``After discussing several options with my family and advisers to either stay here at Madrid or join other major British and European clubs, I have decided to join the Los Angeles Galaxy and play in the MLS from August this year.''

Although Major League Soccer hopes the move will boost the sport in the United States, Beckham's soccer skills are only part of the equation. He's David Beckham Inc., a multinational corporation with links to Pepsi, Gillette, Motorola and Adidas.

``David Beckham is a global sports icon who will transcend the sport of soccer in America,'' MLS commissioner Don Garber said.

Veteran publicist Michael Levine said Beckham's move to L.A. is a ``tremendous opportunity.

``L.A. is the great celebrity platform location. So, it's a great, great chance of a lifetime and a lifetime of chance,'' Levine said. ``This is a great brand extension opportunity for him, and soccer is largely irrelevant.''

Levine stressed that he believes Beckham could do anything in America, even running for office.

``It provides him an opportunity to move in all kinds of different directions in America. By the way, no nation on the planet affects the culture of the world like America,'' he said. ``You can say, look, I'm big in England, I'm big in this, I'm big in that. ... America's a big playground, and if you want to dominate the world, you've got to dominate America in terms of cultural impact.''

The money's not bad, either.

The Galaxy, citing industry experts, said Beckham's deal is worth more than $250 million in salary and commercial endorsements and is ``thought to be the biggest in sporting history.''

Beckham will become the biggest star to play soccer in the United States since Pele and Franz Beckenbauer played in the now-defunct North American Soccer League in the 1970s.

``He's a cultural icon,'' former U.S. soccer star Alexi Lalas, the president and general manager of the Los Angeles Galaxy, told the Associated Press in July. ``I think that the people that don't know a tremendous amount about soccer know who Beckham is, whether it's the way he looks or who he's married to or what he's done in international soccer. The fact is, he's transcended the sport.''

The Galaxy opens its season April 8 in Houston.

``It's great for the Galaxy, it's great for the league. One of his attractions is he's still playing well,'' said Real Salt Lake coach John Ellinger. ``It's a shame it can't be at the beginning of the season, so you can't avoid him. Most coaches are probably saying ``give me my LA games early.''

Beckham's four-year contract with Madrid expires at the end of this season. He joined the team from Manchester United in 2003, where he had had won six league titles, two FA Cups and the Champions League title.

But Beckham, the world's most recognized player, hasn't won a major trophy since joining Madrid.

``I have enjoyed my time in Spain enormously, and I am extremely grateful to the club for giving me the opportunity to play for such a great team and their amazing fans,'' Beckham said.

Beckham has been unhappy this season at Madrid under coach Fabio Capello. He has started only seven of 25 matches and was left off the squad for Thursday's Copa del Rey match against Real Betis.

``For the rest of this season I will continue to give 100 percent to my coach, teammates and fans as I believe Fabio Capello will bring this club and its supporters the success they truly deserve,'' said Beckham, who trained with Madrid in the Spanish capital Thursday.

Before the season started, Beckham led England to the quarterfinals of the World Cup, scoring from a free kick in the second round to beat Ecuador 1-0.

But he was taken off the field early in the second half against Portugal with ankle and Achilles tendon injuries, and then watched as his team was eliminated in a penalty shootout.

A day after the game, Beckham stepped down as captain of the team _ a post he had held for 58 of his 94 international appearances. Then, on Aug. 11, England coach Steve McClaren dropped Beckham from the team altogether, signaling the end of his international career.

Then came more heartache in Madrid.

He was injured in November when he was allowed to travel to Rome to visit Tom Cruise and Katie Holmes, but Beckham was forced to skip the wedding and return to Madrid to sit on the bench _ another sign that his days in Madrid under Capello were numbered.

Still, the move to Los Angeles won't surprise many people. Beckham has a soccer academy in the Los Angeles suburb of Carson with Anschutz Entertainment Group, the owner of the Galaxy. They also teamed to start an academy in London.

Plus, his wife, Victoria, recently was photographed house-hunting in Los Angeles.

Beckham and his wife are worth $169 million, according to Britain's Rich List. Beckham alone reportedly makes about $32 million per year in salary and endorsements.

``I'm going out there to hopefully build a club and team that's got a lot of potential,'' Beckham said. ``I think that's what excites me.''

MLS recently changed its rules on salary caps, clearing the way for Beckham to sign the lucrative deal and become the first player to be signed under the new rule.

``I don't think it's just about glitz,'' U.S. Soccer Federation president Sunil Gulati said. ``He wants to play on a winning team and be part of a winning organization and help build the game in the United States.''