Wednesday, May 10th 2023, 6:16 pm
When you think of a golf tournament, you think of silence while the players tee off, but that's not how it is for LIV golf.
There are speakers everywhere blasting music from the first hole to the 18th.
"Our players listen to music on the range, that kind of catapulted our music on the course, tenfold," said Director of Event Production AJ Dolan.
Director of Event Production AJ Dolan says they started playing music before play began, and when it stopped on the course, the players weren't happy.
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Now, there's music everywhere.
"Our approach is to treat it like an NBA game, or an NHL game or NFL game, where the entire course is integrated like an arena, where every speaker is the same, you hear music on the first hole and you hear music on the eighteenth hole," Dolan said.
Dolan has a crew of 12 people that set up 160 speakers at each event.
The speakers used this week got in town last Thursday, and crews have been doing 12-hour days to get ready to power them up.
"We ping pong the speakers, so event 1 would go to event 3, so these speakers you see in Tulsa were just at our Adelaide event," he said.
Dolan says the second fans walk through the gate they'll hear the sounds of LIV, and, it won't stop. While it's exciting, Dolan says it's only the beginning of what LIV can become.
"We're still learning what our fans want, what our players want, and also what we are, but we do know that we have the right approach, and listening to what our players want and what our fans want is really what we're all about," he said.
The crew is also responsible for setting up the stages for the concerts each night, which includes country singer Lainey Wilson on Friday.
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