State tourism campaign targets Latinos

OKLAHOMA CITY (AP) -- The Oklahoma Tourism and Recreation Department has expanded its marketing efforts to reach Hispanics in the Dallas-Fort Worth area.<br/><br/>Department spokesman Mike Fina says it's

Monday, April 24th 2006, 6:12 pm

By: News On 6

OKLAHOMA CITY (AP) -- The Oklahoma Tourism and Recreation Department has expanded its marketing efforts to reach Hispanics in the Dallas-Fort Worth area.

Department spokesman Mike Fina says it's the first time the tourism department has targeted a specific demographic.

Fina says the department is running a series of television ads exclusively in the Dallas, showcasing the state's urban, rural and outdoor tourist attractions.

The department also added a toll-free telephone number for Spanish-speaking tourists and a section of its Web site has information about Oklahoma attractions in Spanish.