Creation Of New "Threads" App Causing Controversy

Last month, Twitter Owner Elon Musk used one of his tweets to challenge Meta CEO Mark Zuckerberg.

Thursday, July 6th 2023, 7:04 pm

By: News On 6, CBS News


Last month, Twitter Owner Elon Musk used one of his tweets to challenge Meta CEO Mark Zuckerberg.

“I’m up for a cage match if he is lol.” Musk wrote.

Zuckerberg responded with four words: “Send me the location.” That fight hasn’t come to fruition but the virtual one appears to be escalating.


Meta owns Instagram and that company is releasing a new app called “Threads”, that looks a whole lot like Twitter.

"It will be strategically, intentionally, unashamedly similar to Twitter," says Social Media Consultant Matt Navarra.

Some are calling "Threads" a "Twitter killer". "Threads" is billed as a text-based conversation app. Instagram users can link their account to the news app and follow the same people.

"Instagram has 2 billion users compared to around 250 million of Twitter. So, if only one in ten Instagram users tries using threads, it's overtaken Twitter in the blink of an eye.,' says Social Media Commentator Drew Benvie.


This is just the latest challenge for Twitter CEO Elon Musk. There's already competition from BlueSky Social, a new app launched by Twitter's inventor and former CEO Jack Dorsey.

Musk is also facing backlash for his recent decision to limit the number of tweets users can see.

“Since Elon Musk took over, the system itself isn't working as well as it should. Just over the weekend we saw Twitter go down and there are limits put in place for users so that it doesn't break the servers again," Benvie says.

Musk says some of his moves are an attempt to stop unauthorized scraping of potentially valuable data.

He also commented recently on a screenshot from the Instagram Threads privacy section in the App Store, showing what personal information might be collected.

We’ll see if those issues keep Instagram users from downloading the new app.


Get The Daily Update!

Be among the first to get breaking news, weather, and general news updates from News on 6 delivered right to your inbox!

More Like This

July 6th, 2023

March 20th, 2024

January 30th, 2024

November 15th, 2023

Top Headlines

July 21st, 2024

July 20th, 2024

July 20th, 2024

July 20th, 2024