OU's loss hurts some Oklahoma businesses
Monday, January 5th 2004, 12:00 am
By: News On 6
The loss at the Sugar Bowl was sour for some businesses. Especially those set to print up victory t-shirts and hats.
USA Screenprinting in Oklahoma City was warmed up, ready to go. But when the Sooners lost, the company had to cancel 20,000 pre-orders for shirts.
They say that's a half a million dollar loss from one game. Erica Reid with USA Screenprinting: "This year we did something proactive, we put up a tent with heaters in there and popcorn so we oculd have entertainment inside available while people waited for their national championship stuff."
Other stores already had the shirts and hats printed ready to sell, now they're trying to find out if they can get their money back.