TULSA, Oklahoma - Tulsa Police are thanking the public for their help in identifying the five people accused of stealing more than $25,000 worth of merchandise from Ulta Beauty stores in the past 10 months.

They said the women are part of a group that stole $10,000 in perfume last week alone.

Police say they now know the names and addresses of the suspects after posting their pictures on Facebook.

Several women were caught on video clearing shelves and putting merchandise in their purses, all while customers and employees were nearby.

“Most likely, what they are doing is going and stealing from the stores and then they are reselling those items, whether it’s to family friends or Facebook marketplace,” said Officer Jeanne Pierce.

Police say the store has a policy where employees aren’t allowed to stop a thief, they’re simply to call police.

TPD said the "brazen criminals" have been stealing perfume from Ulta stores since February.  The "huge" public response quickly helped officers identify the suspects one by one, according to the TPD Facebook page. 

They say the four women and one man didn’t even bother to be sneaky about the theft.  They took everything they could.

“Essentially, they are just taking several items from those stores,” said Pierce.  “I think they said last week they had one individual that did $7,000, just that one individual, in just that one trip to that store.”

Police said other merchants contacted them and said the group has been stealing from their stores on a daily basis.

Within 48 hours of posting their pictures on Facebook, police knew the names of the suspects who they say have been stealing from Ulta stores for months.

“There’s, I think, three or four of these stores in town and those are the ones that they are hitting,” said Pierce.  “They said that some weeks they hit all four stores in one week.”

Police and Ulta want to thank all those people who provided the tips.  They say it’s citizens like those who make Tulsa a better place to live.