Priceline, AOL Form Alliance
Tuesday, December 18th 2001, 12:00 am
News On 6
NORWALK, Conn. (AP) _ Priceline.com, the name-your-own-price Internet company, entered into a travel marketing alliance with America Online Inc.
Priceline's travel products will be promoted throughout AOL's Travel Channel, as well as travel and related areas across CompuServe, Netscape and MapQuest. That will allow the tens of millions of users of the America Online, Inc. brands to make offers on airline tickets, hotel rooms, rental cars and vacation packages sold by Priceline.com, the company said.
Priceline said the agreement aligns the Norwalk-based company with its first major online marketing partner to complement radio and TV advertising campaigns.