Britney Makes Deal With Pepsi
Wednesday, February 7th 2001, 12:00 am
News On 6
NEW YORK (AP) â€” Oops, she drank it again.
Britney Spears has signed a global marketing deal with Pepsi Cola. The multiyear agreement includes creative collaboration on new television ads and co-sponsorship of a worldwide concert tour, the company announced Tuesday.
The 19-year-old pop diva, whose hits include ``Oops! ... I Did It Again,'' soon will begin working with Pepsi on ideas for their first TV commercial together, expected to debut during the Academy Awards on March 25.
The agreement will include promotions and hyperlinks to their respective Web sites, www.britneyspears.com and www.pepsi.com. Pepsi did not say immediately how much it will pay Spears for the deal.