Cox Cable reaching out to Tulsa's Hispanic viewing population


Friday, November 19th 2004, 10:45 am
By: News On 6


Cox Cable is making a significant commitment to a fast growing segment of Tulsa’s viewing population.

Cox is bringing in a special line-up of Spanish language programs in one package called Paquete Latino.

News on 6 reporter Rick Wells says there are indications lots of people want it.

Tiffani Bruton with Cox Cable: "We have customers coming on board in greater numbers than expected." One of those is Marilu Ramirez. "Yes it does make me fell more comfortable like I'm at home." There are 16 Spanish language channels in the package some from Mexico Latin America and Spain. "One of my favorite channels in Spanish is the Discovery Channel."

Bruton: "What we know about our Hispanic customer is they want a broad mix of programming." And they get it, they get the basic cable channels in English, then not only the Discover channel in Spanish, there is the History channel, CNN, a couple of sports channels and Cine Latino, a movie channel.

Ramirez: "My children are having a great time with all the cartoons in Spanish." Yeah, there's Toon Disney, Nick Toons and Boomerang in Spanish. That channel has those old classics like the Jetsons. Just think, Mister Spacely speaks Spanish.

For Cox this represents a commitment to a growing population in Oklahoma. "We know there was a need, and we knew our customers were calling requesting more programming."

Ramirez: "Muy importante.”

And for a mother of two school aged kids, it's helping with their English and keeping their Spanish heritage alive too.

Cox has hired more bi-lingual customer service representatives and they are creating a Spanish language bill paying section on their web site.