How Food Labels Influence Consumer Purchasing Decisions

Originally posted on http://www.fox34.com/story/40153803/how-food-labels-influence-consumer-purchasing-decisions

While there have been mixed reviews about the regulation of food labels, for those selling food products, it’s mandatory to have the right design and information down.

Your label will not only inform your customers, but it will also encourage them to buy. Help sell your product by checking out these top food label tips.

Branding

One of the most important elements of a food label is central branding. This means every product should have the brands logo in a form that is recognizable and easy to see.

In some cases, the brand’s logo may change colors depending on the food product. As long as the customer can still associate the food with a specific manufacturer, this is fine.

Psychology

Your food labels should do more than just inform. They should invoke an emotional reaction that encourages the customer to buy. This means using colors, font, and carefully placed details to psychologically communicate your message.

By being clear on your brand, it’s message, and exactly what you want your customer to feel you can begin finding ways to execute this messaging.

Color

Color psychology is a guiding force behind many brand elements from logo design to websites, and it should be a part of your food label as well. The science behind this is that each color causes an emotional response from the viewer.

For example, blue tends to give the feeling of loyalty while green creates a feeling of health.

Texture

Even the texture of the food label itself will send a message to your customers. Labels that have more tactile details tend to be perceived as high end, along with those with more sheen to them.

You can design your own custom stickers to create the exact look and feel you’re going for.

Shape

The shape of your label will also play a role in the design. Remember, the labels should be large enough to read and notice the details of your design. Rounded corners also bring more elegance to packaging than those with sharp, straight edges.

Food Label Font

If you have not established a specific brand font yet, now may be the time. This process may be the portion that takes the longest as there are countless fonts to choose from.

Remember, instead of jumping on popular font designs, choose the font the best suits your brand and messaging.

Information

While there is some information that you legally must include (more on that next), there is information you should want to highlight. If any of your food products fall under buzzword categories like “gluten-free“, “low calorie”, or “sugar-free” be sure to emphasize that on your label.

Compliance

Finally, there’s the part of your food label that is mandatory and needs to include specific information such as the nutritional content of the food. These laws vary from country to country and have specific details and guidelines on what must be included.

We recommend checking the legal requirements to be sure you’re playing by the book.

Changing with the Times

When creating your food labels, it’s important to keep in mind any changes in requirements that may occur. The FDA often varies how food must be labeled, and it’s important to stay within those guidelines.

If you’d like to learn more about recent FDA food label changes, read our article on the subject to learn more.

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