Coca-Cola, Microsoft, and Amazon are all brands. We’re familiar with their marketing and branding. They have logos, jingles, and a slogan.
Jay-Z. Cher. Bill Clinton.
Regardless of your opinion of any of these people, they all have one thing in common: They are their own personal brand.
So, what if you’re not a multi-billionaire businessperson or a celebrity? Do you need to create your own personal brand?
Yes. You are your own brand. We are each our own brand in the internet age.
Potential employers will look you up online. If you run your own business, your customers will expect you to have a brand. Even if you’re a freelancer, a writer, an artist, or mommyblogger, you are your own brand.
A personal brand is essentially like a corporate brand. It’s how you convey who you are, what you do, and why someone would want to hire or work with you.
There are lots of things that you can do to create a brand for yourself. If you don’t have time or don’t want to learn to do all of this, you can always hire a personal branding service.
Here are a few steps to creating your personal brand:
Then next level for you is to get more active in looking for customers:
Ask your contacts for referrals and recommendations. A referral will be directly to someone who needs you now. A recommendation is simply a great review. Both of these require one simple act on your part: ask! Ask people to help you grow your brand and business.
If you’re building a brand to get a great job, start asking people if they know a company that employ people like you. Those companies might not be hiring right now, but they might be soon. Be ahead of the crowd and start networking with people in that company before they need you.
It’s time to launch your brand to the world. There are a huge number of ways and places to build your brand.
? LinkedIn – The world’s largest professional social media site, this is the place to post updates, do virtual networking, and even look for a job. The key to LinkedIn is to start with who you know (connect with them), then expand your circles to people who are in the industries and companies that you want to work with and for.
? Facebook – Even if you’re a professional who feels like Facebook is a waste, you need a Facebook profile. You can keep it professional. You need to be there because everyone else is there. 69% of American adults are on Facebook.1
? Website – Create a personal website. This is your chance to define yourself. It’s that simple. You don’t need to build some monstrous site. It can be a single page that includes your photo, an introduction to yourself, and your CV/resume. Done right, a website will help you rank high on Google and look great online.
? Blog – A blog is a great way to get your thoughts out into the world. Keep it professional and helpful. When your blogs show up in Google searches, you’ll find yourself getting fans and building a business. You are setting yourself up as an expert.
? Twitter – While Twitter is not popular in some places, it’s a favorite of busy professionals. They can get lots of news in just a few minutes. That’s where you need to be, sharing your knowledge and mission.
There are always more places to be. Many professions have their own social media sites and networking sites. Find them and share your information and ideas.
Building your own brand is the perfect way to start networking and growing your professional profile.
One of the easiest ways to build a personal brand is to hire a personal branding service. They can do all of the above items and more on your behalf. This is a great option for anyone who’s already working full-time or simply wants to look great online quickly.
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