The Real Power of a Business Blog: 7 Ways Blogging Aids Your Company’s Success

Marketing a business can feel a lot like throwing spaghetti at the wall and hoping something sticks. How do you draw in new customers, and once they’re there, how do you make sure they stay engaged long enough to make a purchase? Starting a business blog can be a great way to make sure your marketing efforts have the best possible outcomes.

A blog offers several benefits to your business marketing efforts. From helping to establish your expertise in your industry to putting you in the top 1 percent of people on the internet, a blog is a powerful tool. Read on to learn more about why you need to start a business blog.

Drive Website Traffic

One of the biggest benefits of a blog is that it can help drive traffic to your website. When you advertise on social media, you need content to draw in new viewers. A blog post that tells them something about one of their interests is a great way to catch their attention and bring them to your website.

A blog can also help pull in visitors from search engine results. Especially if you have a search engine-optimized blog, your website will show up when people go looking for answers to questions they have. And once you have them on your site, you can set your sales funnels in motion.

Increase Conversion Rates

On the subject of sales funnels, a blog can help to increase your conversion rates. For one thing, during the time a potential customer is on your website reading your blog post, your sales funnel has time to work. You can invite them to input their email to subscribe to your blog and link back to the rest of your site throughout the post.

You also have a chance in this blog to make your customers curious about what you sell and convince them that they need it in their lives. Let’s say you sell bedding and weighted blankets. Write a post that makes readers long for the feeling of being snuggled under a weighted blanket and provide them with an easy road to ordering a weighted blanket from your website, and your sale is all but made.

Establish Expertise

Your blog also provides you with an important opportunity to establish your expertise in this area. No matter what your product or service is, people want to buy from someone who knows what they’re doing. This helps reassure them that their money is being well-spent and that the product or service will do what it’s claiming.

Use your blog to teach your readers about your industry. Share your knowledge, including anecdotes about times you’ve solved problems for other customers. You are an expert in your field, so show that off and you’ll give your readers a lot more confidence in you and your products.

Build Engagement

When you’re building a website, the ideal state you want to strive for is to have that site be one of your customers’ daily check-in spots. You want them to be engaged and interested in the latest that’s going on with your business. Your blog is an excellent way to make that happen.

With your blog, you’re providing value to the customer before they ever make a purchase. Done right, your blog will make your customers more interested in your business and what else you have to say. They may come back to check what’s new on the blog, and each time they come back is an opportunity for you to make a sale.

Drive Long-Term Results

Marketing is one of those games where you’re never ahead; the closest you can ever come is almost caught up. There’s always more to do, always more content to put out, and always new people to reach. So when you can, you need to focus on marketing efforts that drive long-term results.

Blog posts keep working for you long after you first post them. Yes, there will be an initial traffic surge as all your existing followers check out your new post for the first time. But then for months or even years after, people who have the same age-old questions will find your blog – and the more content you put out, the more of those questions you cover.

Create Opportunities

One of the keys to running a successful business is opening yourself up to opportunities even from unexpected sources. You always have to be ready to jump when a door opens, and a blog can open a lot of doors. Yes, it may start out as a simple marketing tool for your business, but it can turn into much, much more.

If your blog does well, you may find yourself with offers to come be a speaker at various industry events. You might get book offers from publishers looking to capitalize on your existing audience. And there may be many other opportunities that you can’t even foresee that come out of you running a regular blog.

Separate Yourself

It’s a general rule of thumb that only 1 percent of people on the internet create content. The other 99 percent are viewing or interacting with that content. And when you’re trying to run a successful business, you want to put yourself in that 1 percent of people as often as you can.

By starting a blog, you become one of a relatively small group of people contributing to the conversation on the internet. This can help to contribute to your company’s reputation and bring in a lot of new customers.

Start a Business Blog

Starting a business blog can be a great way to improve your company’s reputation and bring in new customers. You keep your existing customers more engaged, establish yourself as an expert in your field, and open up new doors you never imagined were possible. You also become one of a relatively small group of people on the internet who are creating new content and garnering the attention of the other 99 percent.

If you’d like to have a blog but you don’t have time to write it, reach out to us at iWriter. We can provide you with top-quality content for the best prices. Contact us today to start ordering content and kick your marketing efforts into high gear.

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