The Texas Network...Watch With Caution

Thursday, May 26th 2011, 1:32 pm
By: News On 6

Originally Published: Jan 19, 2011 7:22 PM CDT

Texas and ESPN have agreed to launch a new Texas University Network.&#160; The Longhorns will reap approximately 80% of the $300 million that ESPN is handing out over the next 20 years.</P>&#160;</P>The rich get richer.</P>&#160;</P>Consider this part of the concession on the part of other Big 12 schools to help the Longhorns regain revenue the conference will lose when Nebraska and Colorado leave.&#160; League officials, however, do believe conference revenue will increase when new television contracts are negotiated.</P>&#160;</P>What does the Texas Broadcasting Network mean?</P>&#160;</P>It doesn&rsquo;t mean you&rsquo;ll have to pay extra money to get OU vs. Texas or OSU vs. Texas events, at least in the major sports for the time being.&#160; &#160;The new network is outside the boundaries of the current Big 12 deals with ABC/ESPN and Fox.&#160; Football and men&rsquo;s basketball between the three schools will almost always be broadcast on an ESPN, CBS or Fox channel.</P>&#160;</P>Cable systems in Texas, parts of Oklahoma and possibly parts of Louisiana will make the Texas Network channel available.&#160; It will also likely be a part of premium packages or its own stand-alone channel on satellite providers.</P>&#160;</P>Football still drives the bus and I would imagine the new ESPN-Texas channel will bank huge dollars from pregame and postgame show surrounding Longhorn football games even though the games themselves will be broadcast on other networks.</P>&#160;</P>What many associated with the Big 12 fear as that Texas will follow the leads of Notre Dame and BYU and go independent on football.&#160; If revenue is high for this new network, what kind of money might Texas be able to generate with its own football television network?&#160; </P>&#160;</P>That&rsquo;s a legitimate concern.&#160; Losing Texas football could be disastrous for the Big 12.&#160; </P>&#160;</P>Watch the new Texas University Network if you will, but do so with a cautious eye toward the future.</P>&#160;</P><BR/>