Coca-Cola Extends Marketing Partnership With NASCAR

ATLANTA (AP) - The Coca-Cola Co., the world's largest beverage maker, said Friday it has extended for another 10 years a partnership with NASCAR that allows it to use the auto racing body's name

Friday, December 7th 2007, 11:29 am

By: News On 6

ATLANTA (AP) - The Coca-Cola Co., the world's largest beverage maker, said Friday it has extended for another 10 years a partnership with NASCAR that allows it to use the auto racing body's name and logo in its advertising.

Financial terms of the deal between the Atlanta-based company and NASCAR were not disclosed.

The new deal extends a 10-year deal between the two sides that was to expire this year, Coca-Cola spokeswoman Susan Stribling said. The new deal runs through 2017.

Besides using the NASCAR name and logo in its marketing, the deal also allows Coca-Cola to describe its different soft drink and water brands as the official nonalcoholic drinks of NASCAR, Stribling said.

The extension of the company's partnership with NASCAR follows a deal announced in July that will give Coca-Cola the exclusive soft drink and water marketing and pouring rights at 10 racetracks by 2012.