Adobe takes aim on DVD market with new software

Monday, March 31st 2003, 12:00 am
By: News On 6

(San Francisco-AP) -- Software company Adobe Systems is expanding into the fast-growing DVD market.

Adobe is unveiling a new program designed to make it easier to customize discs on a personal computer.

The San Jose-based company makes the popular Acrobat and Photoshop programs.

The new software will be called Encore. It's being officially announced now -- but it won't go on sale until the summer.

The new software has a suggested retail price of 549 dollars per copy.

It's designed to produce slick DVDs for video entrepreneurs and aficionados.

But there's bad news for Mac users. Adobe is not selling a version of the new software for Apple's Macintosh system.