REEBOK, NBA in Marketing Deal

Wednesday, August 1st 2001, 12:00 am
By: News On 6

BOSTON (AP) _ Reebok will outfit all 29 National Basketball Association teams, as well as market and sell their apparel, under a new 10-year agreement.

The agreement, terms of which were not immediately disclosed, takes full effect beginning in the 2004-2005 season, once contracts between individual teams and Nike, Champion and Puma have expired.

The deal also applies to all WNBA teams and teams in NBA's development league.

The deal gives Reebok exclusive rights to supply and market all on-court apparel, including uniforms, shooting shirts, warm-ups, jerseys and practice gear.

Reebok will also have, with limited exceptions, exclusive rights to market and sell headgear, t-shirts, fleece and other apparel.

The company recently signed a 10-year, $250 million agreement with the NFL.