Jerry Seeman, the league's senior director of officiating, told FOXSports.com that any pose an individual strikes â€“ regardless of whether its directed at the opposing player or bench â€“ will be considered taunting and result in a 15-yard penalty and fine.
"What we have advised is, effective immediately, if the officials detect a pose, it will be called taunting," Seeman said. "This is independent of which way the pose is directed."
After both of Owens' touchdowns Sunday in the 49ers' 41-24 victory at Texas Stadium, the receiver sprinted to midfield and celebrated on the Cowboys' star logo. His second trip to midfield sparked the ire of Cowboys safety George Teague, who leveled Owens.
On Monday, 49ers coach Steve Mariucci suspended Owens for a game and fined him a week's salary.