Changes Name

Wednesday, September 20th 2000, 12:00 am
By: News On 6

AUSTIN, Texas (AP) — is no longer, but that won't stop the university from fighting to protect its name.

The Austin-based company that sparked a legal scuffle with Harvard University has scrapped the controversial name in favor of Powered Inc., company officials announced Tuesday.

``Powered more accurately reflects what we deliver to our clients and where we intend to go in the future,'' Judith Bitterli, Powered's chief executive officer, said in a statement posted on the company's Web site.

The company offers online courses and tries to sell related products to students — pitching travel guides to language students, for example. It has no ties to the Cambridge, Mass., university.

Joe Wrinn, a Harvard spokesman, said the university will continue the fight in federal court to protect its name.

``We're looking for the establishment legally that the name belongs to us and not to,'' Wrinn said Wednesday.

Bitterli said her company has been looking for a new name since May and denied they were bowing to legal pressure from Harvard. The company said the transition from to will take about two months.


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